Jill Buck, Founder of Go Green Initiative – When Green Intersects Geek

Categorized | Feature, People

Jill Buck, Founder of Go Green Initiative – When Green Intersects Geek

Posted on 14 May 2010 by admin

Jill Buck speaking at the China Summit

GOAP: How would you best describe yourself and your interests to those following the GOAP Asia tour?

JILL: I’ve made several trips to China since my first one in 2007, and I have loved every single one. Most of my trips are spent with the China Entrepreneur Club, so this will be a fun chance to spend time with U.S. entrepreneurs. My main interests revolve around green tech, sustainable supply chain, and energy sector innovations.

GOAP: Why did you join the GOAP Asia tour?

JILL: I’m a strategic advisor for the Joint U.S. China Collaborative on Clean Energy (JUCCCE), so I will be on the lookout for contacts to support the mission of that organization. I’ve been hearing about the Expo since my first visit to Shanghai in Dec. ’07, so I’m very excited to see it. And I’m looking forward to tapping into the same geeky brainshare that led to so many cool new things for my organization after meeting several GOAP at [re]think: Hawaii!!!

GOAP: When people ask you what “GOAP” is, in your words how to do you describe it?

JILL: It’s a laid back consortium of big thinkers and high achievers from a random blend of industries and backgrounds who could change the world; make ridiculous amounts of money; or all of the above.

GOAP: What are you looking forward to the most about this trip?

JILL: Listening to what other GOAP are working on, and looking for natural synergies with my projects. While I’m super excited about what is on my plate these days, on this trip, I’m really anxious to absorb as much information from others as I can.

GOAP: What are some current projects and/or areas of interest you’re working on that we should know about?

I’m working on a “Green Across America” video tour, which will showcase ways that people are ‘going green’ in their homes, businesses and schools in all parts of the U.S. I’m also working on a campaign to get people weaned away from bottled water by using stainless steel containers – my organization is selling them, and using the profit to finance student scholarships (picture attached). And I’m working on a book that will address the 3 big issues that keep me up at night: water, energy and global urbanization. Humankind is making a radical shift right now, and as a mom of 3, I can’t just sit by and let the chips fall where they may. My motto is: “it’s not good enough to prepare our children for the future. We must prepare the future for our children.”

GOAP: Where do people go to learn more about what you do and how can they best connect with you if they want to get involved?

JILL: I’ve recently thrown a grenade into the middle of my website, so it’s not perfect, but very soon the newly revised site will blow your mind. In the meantime, you can still access my blogs, Flickr stream, YouTube channel, Tweets, Facebook, and a few other social media platforms by visiting: www.gogreeninitiative.org

If you want to read a highlight report from my Earth Day 2010 trip to Chengdu (yes, that’s 2 trips to China in a month), you can click on this link: http://www.mediafire.com/?wjzhwoi4wih

And if you’d like to learn more about the “Green in America” tour, click here.

Follow Jill on Twitter at @jillbuck

About Jill Buck

Upon graduation from the University of Illinois in 1991, Jill Buck was commissioned a Naval Officer. While stationed at the Fleet Training Center, San Diego, she served as the Legal, Physical Security, Admin, and Command Inspection Officer, as well as a Damage Control Instructor. She is an honor graduate of the Military Justice School, and a graduate of the Navy’s small arms weapons course, taught by former Navy Seals.

In 2002, Jill wrote the Go Green Initiative, which is now the largest and fastest growing comprehensive environmental education program in the world, operating in all 50 U.S. states, 13 countries, and on 4 continents. The program has been endorsed by the National School Boards Association (NSBA), National Recycling Coalition, 8 State PTA’s, California Integrated Waste Management Board, California Resource Recovery Association, and many more.

Jill owns Buck Consulting, which helps businesses “go green”, and achieve profitability through sustainability. She teaches business leaders how to drive revenue up and costs down through environmentally responsible business practices, and how to engage in “green marketing” to increase market share. Her techniques and training are applicable across all industry sectors. In August 2007, she was invited to serve on the International Appraisal Committee for the Daonong Center for Enterprise, a think tank formed by the China Entrepreneur Club. Jill was one of the VIP speakers for the 1st Green Business Summit in Beijing on Earth Day 2008. Jill serves as a Commissioner on the San Francisco Veterans Affairs Commission. Jill is the host of “Go Green Radio”, a weekly program on the U.S. largest internet talk radio station, Voice America.

Jill is an international featured speaker at business, public policy, political, and environmental conventions, and is one of the nation’s leading advocates of free market solutions for environmental protection issues. Jill has been featured in such publications as U.S. Mayor, NSBA newsletter, Working Mother Magazine, Women’s Health Magazine, Ebony Magazine, Diablo Magazine’s “Women to Watch”,Cleveland Business Connects Magazine, and Dermatology Times.

Recent awards include: